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April and May 2005 Issue

Contents:

Letter From Lindy - Everyone's Invited to the Fiesta!

The Lemelson Center: Illustrating the Importance of Scientific Creativity and Invention

Certified Transmission, Geared For Success

ConAgra Foods, Inc., April Sponsor of the Month

Welcome Fund, Giving Everyone A Childhood

Give to Omaha Children's Museum through the Wishlist

 

Letter From Lindy - Everyone's Invited to the Fiesta!
Lindy J. Hoyer, Exec. Dir.A fiesta, a time of joyous celebration, a festival of delight, is coming to Omaha Children’s Museum Saturday, May 7. This year’s 26th annual “For The Kids” Benefit will be spicy hot as our Rainbow Connector’s Guild plans a party to help raise funds to support Omaha Children’s Museum.

Every spring, a group of dedicated volunteers wrap up a year’s worth of work when they present the “For the Kids” Benefit. Last year, over 600 tickets were sold to this fabulous celebration and $200,000 was raised to support the exhibits and programs of the children’s museum. This year the talented team of Laura Doll, Jill Goldstein and Kathy Neary have vowed to break those records and generate an even bigger buzz in the community. Assisted by our generous and awesome Honorary Chairs, the Nelson Family (John and Anne Nelson and John and Susie Nelson), we are confident in the success that this year’s “For the Kid’s Benefit” will bring and grateful for the time and energy they have all put into making this event a record-breaking success.

There isn’t a program or exhibit that could happen without the support of our hard-working and dedicated Rainbow Connectors Guild. Did you enjoy the Cobweb Castle last October? All of the funds used to build the Cobweb Castle were generated by our 2004 Benefit funds. For those of you who visited Invention at Play or plan to visit our next traveling exhibit, Five Friends From Japan, it is because of the efforts of the 2004 For the Kid’s Benefit that the museum was able to bring those exhibits to Omaha. Our popular outreach, Discovery Ports, was also created in part by the use of these proceeds. The list goes on.

I am incredibly grateful to this group of talented women, whose passion is to make your Omaha Children’s Museum the best it can possibly be. You can show your support of the efforts of the guild by attending our Bunch-a-Lunch programs on Tuesdays or by calling now to reserve your seat at this year’s Spicy Hot “For the Kids” Benefit. It’s going to be hot, hot, hot!


Lindy J. Hoyer, Exec. Dir., signature

Lindy J. Hoyer
Executive Director

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Jerome Lemelson talks with Washington D.C. middle school students about invention in the National Museum of American History's Hands on Science Center.The Lemelson Center: Illustrating the Importance of Scientific Creativity and Invention
For those Omaha Children’s Museum visitors that have already experienced the excitement of Invention at Play, the Lemelson Center might sound familiar but the history and the inspirational story behind the construction and mission of this center might appear to be somewhat ambiguous.

The Lemelson Center for the Study of Invention and Innovation is part of the National Museum of American History, Smithsonian Institution. Founded in 1995 by the late inventor Jerome Lemelson and his family, the center encourages inventive creativity in young people. It explores invention and innovation through the use of outreach programs, exhibits and research opportunities.

Jerome Lemelson, created various inventions which we still use today. From bar code readers, cassette players and cordless phones to crying baby dolls, he demonstrated an immense amount of creative versatility. In 1951 Lemelson invented one his favorite creations, a robot with machine vision. This breakthrough invention used computers to analyze digital images from video cameras. Along with Lemelson’s interest in industrial machinery he also created patents for various toy and novelty items. In October 1953 he licensed his first invention, a wheeled toy to the Ideal Toy Company.

Although Lemelson’s successful inventions made him a multimillionaire, his success did not come easy. Over time he fell victim to the hardships of rejection, patent infringement and financial difficulty. Because he could not afford to hire a patent attorney, he wrote the applications himself, including the research and the legal work.

In a past interview with Kenneth Brown, author of Inventors at Work, Jerome stated, "In the beginning, I wanted to manufacture certain ideas I had in the toy and hobby field and become financially independent. After that, I planned to get my own lab and machine shop and develop my ideas further. I made several efforts to get into manufacturing, and they weren't very successful. I was working on a shoestring, and the money I had wasn't enough to carry me through. . . . It wasn't until my last failure in business that I realized I should become a professional inventor and spend most of my time at it."

Lemelson’s first encounter with patent infringement involved Lemelson’s idea of a cut-out face mask located on cereal boxes. Lemelson filed a patent and presented it to a major cereal manufacturer. The company rejected his idea however three years later Lemelson was shocked when he witnessed his idea throughout grocery stores’ cereal isles. Outraged Lemelson presented this case in court but the case was dismissed on an appeal. This was the first court appearance but not the last for Lemelson. Over the years he spent 20 percent of his time defending his patents or paying huge legal fees. This was not only time consuming but also financially consuming. With financial support from his wife’s income, Lemelson was able to continue pursuing his passion to invent and make ends meet well into the mid-1960’s. In the late 1960’s Lemelson set up Licensing Management Corporation, a company that allowed him to market his patents and those of a few other inventors. It is during this time when Lemelson began to establish some success with patent licensing. Although in the coming years he encountered a few more obstacles dealing with patents, his drive and passion carried him through and in 1975 he was appointed to the Patent and Trademark Office Advisory Committee. This appointment successfully aided in Lemelson’s goal to change the legality in dealing with patents.

Even though Lemelson spent a lot of time concentrating on his work he did not resemble the stereotypical sheltered scientist. He enjoyed the company of his wife, children and friends. He also enjoyed educating and encouraging others to pursue invention and innovation. His passion to inspire others led him and his family to create a highly successful philanthropy organization known as the Lemelson Foundation. This foundation strives to inspire and encourage recognition of inventors, innovators and entrepreneurs and their work.

On October 1, 1997 Jerome Lemelson died. His legacy, however, has not been forgotten. Throughout his life, Lemelson’s hard work earned him more than five hundred patents and numerous awards and honors.

In 2003 the American Association of Museums awarded Invention at Play, one of the Lemelson Center’s traveling exhibitions, the 2003 Excellence in Exhibition Award. This award was one of only five issued nationally. Along with this honor, Invention at Play also received a separate MUSE Gold Award for its companion website, inventionatplay.org. This award winning traveling exhibition was developed by the Lemelson Center, in partnership with the Science Museum of Minnesota. Through a combination of artifacts and interactive experience it encompasses the views of the children’s museums throughout the country by encouraging young people to discover inventors, innovators and the playful side of invention.

Omaha Children’s Museum recognizes the importance of engaging young people in imagination and to create an excitement about learning and is proud to house the Invention at Play exhibition ending on May 1, 2005. In addition to the artifacts, case studies of inventors, videos and the large-scale invention interactives, Omaha Children’s Museum offers two other exhibit pieces from Certified Transmission and Ballantyne of Omaha. These local additions act as extra outlets for visitors of all ages to enjoy the creativity and excitement behind science and technology.

Resources: http://invention.smithsonian.org/about/about_bio_jerome.aspx

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Certified Transmission, Geared for Success

Transmissions and gear ratios may not get everyone’s engines revving, but it can sure make a great hands-on exhibit.

That’s what children have discovered at Omaha Children’s Museum. Alongside the Smithsonian’s traveling exhibit Invention at Play, Certified Transmission has created its own interactive tribute to innovation.

Long before the Invention at Play came to town, Certified’s founder, Peter Fink, was inventing his own industry of transmission remanufacturing in an old Omaha service station. Today, Certified Transmission has thirteen repair centers in four states and two state-of-the-art centralized remanufacturing plants, making it one of the largest independent remanufactured transmissions repair and remanufacturing facilities in the country. With the help of its 275 employees, Certified Transmission’s sells over 250,000 transmissions each year, 97.5 percent of which are considered perfect. Along with these high quality transmissions, Certified Transmission also keeps approximately $1.5 million in parts on hand to guarantee a quick turn over and next day service.

Over the years Certified Transmissions’ efforts have been recognized for its quality services and products, ethical workmanship and entrepreneurial spark. In 1994 it was named “Entrepreneur of the Year” for the Midwest Region by Inc. Magazine, recognized seven times as one of the 25 fastest growing businesses in Omaha and granted the National Ethics Award in Washington. D.C. In 1995 and 1996 Certified Transmission won the Better Business Bureau’s Integrity Award. At the time, it was the only company in the automotive industry to have been granted this honor.

Certified Transmission is also the only company in the automotive industry to have an exhibit piece on display at the museum. The piece allows children to launch a car down a racetrack through the correct turning of certain gears.

“ Just as transmissions are the gears essential for moving an automobile, so, too, are the gears of the exhibit the catalyst for starting the cars down the tracks,” said Christian M. Burk, director of marketing and public relations. “We hope it get kids’ own gears moving about science and innovation.”

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ConAgra Food, Inc.

April Sponsor of the Month

ConAgra Foods, Inc. (NYSE: CAG) is one of North America’s largest packaged food companies, serving consumer grocery retailers, as well as restaurants and other foodservice establishments. Popular ConAgra Foods consumer brands include: ACT II, Armour, Banquet, Blue Bonnet, Brown ’N Serve, Butterball, Chef Boyardee, Cook’s, Crunch ’n Munch, DAVID, Decker, Eckrich, Egg Beaters, Fleischmann’s, Gulden’s, Healthy Choice, Hebrew National, Hunt’s, Kid Cuisine, Knott’s Berry Farm, La Choy, Lamb Weston, Libby’s, Lightlife, Louis Kemp, Lunch Makers, MaMa Rosa’s, Manwich, Marie Callender’s, Orville Redenbacher’s, PAM, Parkay, Pemmican, Peter Pan, Reddi-wip, Rosarita, Ro*Tel, Slim Jim, Snack Pack, Swiss Miss, Van Camp’s, Wesson, Wolf, and many others. For more information, visit www.conagrafoods.com.

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Welcome Fund, Giving Everyone A Childhood
By Hillary Nather, Dir. of Development

Currently, the Museum has welcomed over 473 members to the Museum through the Welcome Fund program. The Welcome Fund program is a 100% donor-supported fund designed for the purpose of sharing the museum experience with families and children who may not otherwise have the opportunity to enjoy our program and exhibits due to financial restrictions (low-income families). The Welcome Fund is open to the public. OCM also works with a variety of designated “Title One” elementary schools and social service non-profit organizations to ensure that the program’s funds are reaching a broad audience of those in need.

Please show your support of OCM and the Welcome Fund by returning the appeal enclosed in your newsletter. For more information regarding the Welcome Fund, please contact Hillary Nather-Detisch, Director of Development at (402) 342-6164, X418 or hnather@ocm.org.

Give to Omaha Children's Museum through the Wishlist
By Hillary Nather, Dir. of Development

Omaha Children’s Wish List You can help support Omaha Children’s Museum in many different ways. OCM understands that not everyone has the financial means to sponsor an exhibit or program, but we are need of many smaller, necessary items such as books, office products and tools to help us in our daily operations. Please click here to visit our wishliist. For questions concerning the wish list, please contact Hillary Nather-Detisch, Director of Development, at (402) 342-6164, X418 or hnather@ocm.org.

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